New Canadian Nordic Brand Released
In conjunction with the staging of the 93rd Canadian Ski Championships in the nation’s capital at the Nakkertok Nordic Centre in Gatineau, Que., Cross Country Ski de fond Canada is excited to share with you our new brand that officially launches.
Inspired by a passionate group of cross-country skiers connected by trails across the country, we will be rebranding ourselves to Nordiq Canada.By modernizing our existing brand, Nordiq Canada will take the sport enjoyed by millions across the country in a new direction to better reflect Canada’s nordic ski community, while remaining true to our history and tradition. This new brand signals a bold mission by our Board of Directors and dedicated
staff and volunteers to see:
• all Canadians on skis, and
• more Canadian athletes on podiums.
Nordiq Canada was built on a solid base of community input. More than 1,000 administrative leaders, Board members, athletes, coaches, volunteers, recreational skiers and others from across Canada took part in a national survey, leadership and community workshops, interviews and focus groups. Proudly showcasing Canada’s diversity, Nordiq Canada goes beyond the nation’s two official languages to welcome all Canadians under one name. The Nordiq Canada symbol deepens that connection by depicting Canadians coming together and moving forward on skinny skis. Driven by the values of passion, respect, improvement, drive and excellence,
